Personalization leads to more sales.
Personalization, market segmentation, Big Data, Data Mining, iOT are buzzwords or technologies with one goal in mind; predict what the consumer either needs or wants so as to increase the probability of a sale. A Personalized SVG can help close the sale.
Proxemics (1963) can be defined as "the interrelated observations and theories of man's use of space as a specialized elaboration of culture".   Space refers to actual physical distance, varying from inside of 18" (intimate space) to an unknown person more than 25' away.  
Personalization is a virtual communication technique that attempts to emulate or improve upon the effect created by actual physical presence and often, can be even more effective.
Virtual Personalization can allow for a non-threatening, non-pressured presentation resulting in a thoughtful (when you are ready) purchase.  Contrast this method to the physical presence of an aggressive, persistent, unattractive Insurance Salesman.
Inside of 18" ~ the distance from your elbow to the tip of your fingers.  
Inside of 4' ~ the distance if you point your finger and lean forward.Virtual World:  Know who you are, where you've been, what you like.
Inside of 12' ~ the distance 4 or 5 strides.Virtual world: Know your IP, system, user name + other 'computer' details.
Inside of 25' ~ the distance 8 or 9 strides.Virtual world: Know you are visting, but cannot identify.
Over there.  Usually unnoticed.Virtual world: An anonymous website visitor via a proxy server.