1)  Supply the SVG Editor and customize that editor as required.
2)  Assist you in designing SVGs.
3)  Assist you in creating data driven SVGs.
4)  Help design and populate a database and datasource for personalization.
5)  Provide the online tools to create personalized: SVGs, Pdfs, xls, documents, html.
6)  Store your SVGs online.
7)  Point your SVGs.
8)  Help you market your SVGs and if applicable, accompanying database.